If you are an artist or creative person without a website or social media presence, here’s a sad truth:
You are missing out on the bulk of business exposure opportunities.
However, if you want to reach your customers and art lovers and really sell your work, it’s time to come to terms with the reality that most people are spending more and more time online.
Do I really Need a Website?
Yes. A website is a your online home and gallery. It’s where you get to reach out to the world, share your work, and tell them who you are.
It’s often the first place (and hopefully not the last!) that people will interact with you and your art.
If you think about it, this is AMAZING! In the past, artists and their followers could only meet people in person! Now, you have the chance to extend your reach to any corner of the world, to virtually anyone with internet access.
The website is your launchpad to marketing yourself. Do you feel intimidated by the idea of “marketing” yourself? That’s normal.
Just think of a website as a (practically free, beautiful, ever-customized!) listing in the yellow pages. If you don’t have one, how will people find you??
Why Learn to Design a Website Myself?
If you hire a designer create a site for you, that’s great! They will love you for it! Most designers will create professional, beautiful sites that you will be proud of.
Here are the THREE Cs of why learning to design it yourself may be better for an artists or creatives right now:
- Creative Control – It isn’t always easy to express to another designer what you are seeing in your mind. Your website expresses the ‘YOU’ brand. It says what you want it say and looks the way you want it to. Doing it yourself gives you that control.
- Cost – Over time the cost of changes to a site definitely add up. You don’t have to pay yourself anything to change an image, add a page, or post a blog update once you know how to do it yourself.
- Continuing Education – There is nothing better than expanding your skillsets and learning more in life!
If you are ready to get serious, then..
Building a Website
The course — co-taught by designer Mark Hannon and content and social media specialist Elizabeth Howard– will give you opportunity to create your OWN HOME online.
This class is currently closed. If you would like to see this class offered again, please contact us and let us know! Thanks!